New Sales Lesson Marketing By Default

Today, I really had the inspiration to write about something I noticed from a very close friend of mine. This friend is also in the sales industry, and is also a fellow sales mentor to his team as well.

With my friend, I noticed something different from many salespeople that is very uncommon which being “marketing by default”.

What do I mean by “marketing by default”?

Learn from The Best SALES Mentor!

As I started my sales career, I really didn't care much about learning from other sales mentors. I felt that reading and attending external sales trainings is only for people who couldn't really sell.

I was very eager to attend trainings about products, but I took for granted other sales trainings that I thought was a waste of time.

I only changed, once I attended a network marketing training. At that time I was not familiar with network marketing and really hated anything that had to do with that kind of business model.
But suddenly, I sat at that training was listening emphatically. And much more, I was near closing and convinced to invest my savings in that network marketing company.

After a weeks with the company, I became friends with that network marketing trainer and found out that he attended many sales trainings (both external and internal). Also that he read many sales training books and audios.

Selling Is Using The Power Of Words To Touch

Sales Words To Touch, Source : Flickr

As always, I am amazed at the effectiveness of being able to understand the concept of selling and being able to use it in any situation necessary.

Just a while ago, I arrived late for my trip to Cebu City. To top it off, I didn't have a ticket and the boat was full. Actually, there were several of us who was under the same predicament. Most of them gave up and went back to the other ticketing office to buy tickets for the next trip.

Left there alone, I knew I could convince the crew and the guard to sell me an "extra" ticket so that I could go along with the trip. Besides what's the use of being a sales mentor if I couldn't convince a guard to sell me a ticket.

Of course, I was able to get one ticket by using simple sales and negotiation techniques. So here's how I did it.

First, I made casual conversations with the guard: like how hot the weather was, the people in his job, and many other stuff that made him comfortable.

Next, I then proceeded to ask him questions about the trip : why there was only one trip instead of two, why the boat was smaller, and the most important question, what would I need to do to get him to sell me another ticket.

I further explained why I needed to get to Cebu City at a specific time and the consequences. At that, he already showed non-verbal signs of "buying my sales pitch".

He then asked me if I could wait since he will ask for the Coast Guard's approval. I also made my "sales pitch" to the head coast guard and was so happy when he gave me the ticket. I paid for the ticket and gave the first guard a tip and profusely thanked the coast guard.

Actually since the sales process is so inherent in me, it is quite normal for me to sell anything. Specially if it's an idea with a sense of urgency.

Well, you would think that there's not much of a sales mentor lesson here right? WRONG. The story I just told you above shows a brief process of how effective a salesperson can be by using what I call the "Power of Negotiations". This will be our next set of sales mentor lessons for the coming weeks. 

Actually this will be a very long series of lessons but I promise you this will be all worth your patience. This will help you to double your closing success.