New Sales Lesson Marketing By Default

Today, I really had the inspiration to write about something I noticed from a very close friend of mine. This friend is also in the sales industry, and is also a fellow sales mentor to his team as well.

With my friend, I noticed something different from many salespeople that is very uncommon which being “marketing by default”.

What do I mean by “marketing by default”?

Sales Mentor Closing Advice - The Ultimate Pause

"The Ultimate Pause"

Hi everyone, welcome back to your sales basics techniques and strategies. Again, for this series we will continuously focus on sales closing techniques that will help you in your sales career.

So for this week’s sales mentor lesson on closing skills, we will talk about the “ultimate pause”. Honestly the “ultimate pause” closing technique is just a name I made myself. You can’t find it in technical sales books from Zig Ziglar or any sales book for that matter.

I call this technique ultimate because even with its simplicity, the result that it gives me has always been a surprise.

This sales closing technique is so simple, I believe that this should be the beginning strategies used by first time salespersons. So here’s the simple process of this sales closing technique:

Sales Mentor Online 1st Year Anniversary!

Hooray! Yippee! Yeah!

Congrats to us! This is the first year anniversary of your very own Sales Mentor Online!

Thank you so much for all the people who visited my website. Thank you also for the people who gave their honest comments about my theories in Sales and Marketing. I really appreciate your comments whether it is positive or negative.

Thank you also for my followers. I also acknowledge that there are actually many followers for sales mentor online, they did not just officially click the follow button.

Sales Mentor Closing Advice - Make up in Numbers!

Today I will reveal to you one of the biggest secrets why “hardcore” network marketers can close much more deals than normal salespersons out there. The secret, they make on numbers.

For example if a normal salesperson can close 9 out 10 deals per day, a network marketer will make by talking to 100 people per day. Even if his product is not as popular as those sold by multi-national sales people he makes up in order. If he can close at least 20% of his prospects, then he has beaten the normal sales person by 110% of his closing numbers.

Although this is just a theoretical example since it would be impossible for anyone to talk to 100 prospects per day (except when using leverage), but the example shows why most network marketers earn more than high-paid sales people.

A Sales Technique By Giving Something for Free.

Well, it did not take me long to get you a sales mentor lesson in just a few days. So for today’s sales mentor tip, we will discuss a very common way to sell, especially on the long term. This concept is called the Free Concept.

Yup, I know you already have an idea from the title of the sales concept alone. Simply put, you give something for FREE in exchange for your prospects trust and to create tangible value for your product.

In my experience, this is one of the best ways to improve your sales without much effort on sales persuasion and sales presentations.

This technique is most effective when you are introducing a new product or a new line of products. But the problem here comes if for example your business or company has very limited, hence this getting more sales using the Free Concept is only good for businesses that have a good budget for the free. Although there are certain ways to apply the free concept to grow your sales but that is another future sales mentor lesson.

A Starter's guide to selling - Obtain, Verify, and Transmit!

Based on our previous lesson (if you're new on my sales mentor lessons click here), we already know how important it is for sales people to have enough account knowledge to close a sale. Learning a little bit of the prospect's background will definitely take you a step closer to closing the sale.

And now you ask, how am I supposed to gather account knowledge (customer information)?

Well its easy actually - read a book on basic selling.

Just kidding... It is my commitment to you as your online sales mentor to help you in your selling endeavors.
Here are the basic steps on gathering account knowledge:

1. Ask

Many sales people tend to focus on selling right away, saying that only action can result to a sale. But without any information about your prospect, you are like a soldier going to war without any kind of firearm.

The 3 Important Types of Account Knowledge - It Grows Your Buyers List

As promised, we will now start on the new set of sales mentor lessons to add to your selling skills arsenal. Today, the most important sales technique that everybody knows but is usually taken for granted is - knowing your prospect.

Obviously, the more you know your prospect, the easier it is for you to do the selling since you know his needs, wants, desires, and specially his personal preference. Secondly, once you know enough of the customers' attitude, you can make "custom" sales approach towards selling to a specific prospect.

In formal sales training this approach is called "getting-the-account-knowledge". From the word account knowledge, it means that it tackles on the number of information you as salesperson knows about your existing and future account.

There are many simple ways where we can actually gain  a customer's account knowledge gradually. I stressed the word "gradually" since in selling, time is of the importance. In any sales situation there is always two parties involved, your side (the salesperson) and the prospect's side. So the faster you develop a very good relationship with your customer, the faster you gain account knowledge and trust. Simply put, "gradual" means as you build trust, you gain more account knowledge.