Wednesday, February 3, 2010

Who Should Gain the Most?

Before we go to the details on the selling process, I just want to emphasize a very important point that I have observed most Filipino salespeople lack.
“The Winner or the one that should gain the most should always be the customer.”
(I’m obviously assuming that the product you are selling is legitimate, is fairly priced, and will perform as expected).

The customer is KING and he should be treated as one. He is and will always be our number one priority. This has been my guide and the key to my continuous success in selling. Let’s face it my selling friend, our profession would not have survived this long if all Pinoy salespeople only focused on making themselves better.

During my early days as an Account Specialist (my hairline was not receding then and was really “macho”), I’ve seen how my fellow Specialists complain often about how our customers were gaining too much yet our commissions were not that high. We forget that all these years, the Sales Profession has always been booming because of the growing number of prospects we have; the Kings and the Queens. Thankfully, I wasn’t their kind so I was able to progress rather fast than most of my colleagues.

As your sales mentor, I have a responsibility to remind you that we should be giving more value on our customers than the monetary value we are receiving. This and only this will be the ultimate reason that we can build a long lasting relationship with our customers. In fact, we as a Sales Force should consider that our customers are the pillars of our growth and label them as our business-partners.

As the great sales trainer Zig Ziglar says, “You can have everything you want in life if you will just help enough people to get what they want”. In my own words, our initial intention should be to help meet the needs of our customers and not vice versa. We as salespeople must be by nature problem solvers, and thru our product/service, we should be able to provide our customers with what they really need so in return we will then get our desired results.

The customer is always the big winner – He is King!

That's it for today, join me again next time.

Dedicated to you selling success!
Sales Mentor TM

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