Sales Mentor Online is Still Here - It is here to Stay for GOOD!

It is quite inspiring that after a few years sales mentor online is still here. Well, frankly it will be here to stay.

I have been busy lately, and have new businesses to attend to but I as much I as I can I will try my very best to share to everyone the very best sales practices that I have learn. Especially the ones that really work.

It has been so different coming from the consumer industry, towards selling that investments and insurance product. The kind of selling and marketing are very varied. Of course the fundamentals in closing are kind of similar, but the approach is very different.

Selling has always been a very big part of my life. Not only professionally but as well as personally.

The journey continues for me, as a sales mentor and as well as serial entrepreneur. Really teaching people not only in sales but in life in general.

This officially declares that the sales mentor FREE coaching is still open. For consultation and any inquiries. Of course it remains paid. But if you just want to avail the free lessons, it still posted in this website. As well as you can request for my Ebooks and other business lessons.

Happy selling everyone,

Sales Mentor Online

New Sales Lesson Marketing By Default

Today, I really had the inspiration to write about something I noticed from a very close friend of mine. This friend is also in the sales industry, and is also a fellow sales mentor to his team as well.

With my friend, I noticed something different from many salespeople that is very uncommon which being “marketing by default”.

What do I mean by “marketing by default”?

Sales Mentor Closing Advice - Make up in Numbers!

Today I will reveal to you one of the biggest secrets why “hardcore” network marketers can close much more deals than normal salespersons out there. The secret, they make on numbers.

For example if a normal salesperson can close 9 out 10 deals per day, a network marketer will make by talking to 100 people per day. Even if his product is not as popular as those sold by multi-national sales people he makes up in order. If he can close at least 20% of his prospects, then he has beaten the normal sales person by 110% of his closing numbers.

Although this is just a theoretical example since it would be impossible for anyone to talk to 100 prospects per day (except when using leverage), but the example shows why most network marketers earn more than high-paid sales people.

Sales Mentor Is Back and Re-vamp to A New Sales Training Series

It’s been a while since sales mentor online has given you tips in your selling endeavor, and I must admit, life has certainly been blessing your sales mentor with many business opportunities.

I am now a fulltime entrepreneur and no longer depend on a job to make a living. Also that I have already given up my sales and distribution business in Bacolod City, Philippines. Though that sales business was also providing for me, it could not produce the passive income which I was looking for.

After my resignation as sales manager of the biggest local company in the Philippines, I am now FREE of a boss. I had already got over the feeling of being so needy of a job, and finally move to a better life of purpose and more selling success.

But here’s the thing, if you’re an avid reader of my sales mentor blog, I can no longer update my post as much I wanted to. Due to certain demands in my business and the many websites that I now maintain (as an Internet Marketer), my time is limited and dedicated to many businesses.

Learn from The Best SALES Mentor!

As I started my sales career, I really didn't care much about learning from other sales mentors. I felt that reading and attending external sales trainings is only for people who couldn't really sell.

I was very eager to attend trainings about products, but I took for granted other sales trainings that I thought was a waste of time.

I only changed, once I attended a network marketing training. At that time I was not familiar with network marketing and really hated anything that had to do with that kind of business model.
But suddenly, I sat at that training was listening emphatically. And much more, I was near closing and convinced to invest my savings in that network marketing company.

After a weeks with the company, I became friends with that network marketing trainer and found out that he attended many sales trainings (both external and internal). Also that he read many sales training books and audios.

Selling Is Using The Power Of Words To Touch

Sales Words To Touch, Source : Flickr

As always, I am amazed at the effectiveness of being able to understand the concept of selling and being able to use it in any situation necessary.

Just a while ago, I arrived late for my trip to Cebu City. To top it off, I didn't have a ticket and the boat was full. Actually, there were several of us who was under the same predicament. Most of them gave up and went back to the other ticketing office to buy tickets for the next trip.

Left there alone, I knew I could convince the crew and the guard to sell me an "extra" ticket so that I could go along with the trip. Besides what's the use of being a sales mentor if I couldn't convince a guard to sell me a ticket.

Of course, I was able to get one ticket by using simple sales and negotiation techniques. So here's how I did it.

First, I made casual conversations with the guard: like how hot the weather was, the people in his job, and many other stuff that made him comfortable.

Next, I then proceeded to ask him questions about the trip : why there was only one trip instead of two, why the boat was smaller, and the most important question, what would I need to do to get him to sell me another ticket.

I further explained why I needed to get to Cebu City at a specific time and the consequences. At that, he already showed non-verbal signs of "buying my sales pitch".

He then asked me if I could wait since he will ask for the Coast Guard's approval. I also made my "sales pitch" to the head coast guard and was so happy when he gave me the ticket. I paid for the ticket and gave the first guard a tip and profusely thanked the coast guard.

Actually since the sales process is so inherent in me, it is quite normal for me to sell anything. Specially if it's an idea with a sense of urgency.

Well, you would think that there's not much of a sales mentor lesson here right? WRONG. The story I just told you above shows a brief process of how effective a salesperson can be by using what I call the "Power of Negotiations". This will be our next set of sales mentor lessons for the coming weeks. 

Actually this will be a very long series of lessons but I promise you this will be all worth your patience. This will help you to double your closing success.    

Train Your Sales People Like Soldiers Going To Iraq

I remember my first day as a salesperson. I was hired by one of the biggest Ice Cream companies in the Philippines as an Account Specialist (AS). I remember being excited for my first ever sales job and anxious at the same time. 

Before we did our selling, we first had a 5-day classroom training, with my very first sales mentor Mr. Rusky. He was a bright person with superb communication skills.

We started with the background of the product lines that we were going to sell. The company's policies and history. The organizational structure and where we were at the structure.

A Sales Mentor Lesson on INTEGRITY

Based on our last lesson, we talked about Opening an online sales store, and what is needed to succeed in that kind of sales based business.

And that is Integrity....

Integrity to deliver the promises you are making about your product.
Integrity to actually deliver the product on the committed time and date.
Integrity to walk the talk.

Opening an Online Sales Store and Bad Ebay Items

Today's Lesson Involves Products Being sold on Ebay and how it has changed the trend in selling indirectly or in an "automated way".

Since the start of operations of Ebay, there has been a move on the opening of many online stores in the Philippines like Ayosdito, Sulit.com, Istorya.net and Ebay Philippines.

Selling in an "automated way" has really made a distinct change in the market but I have to remind you, it also has many flaws. Although I urge you as your sales mentor to start trying selling online to improve and grow your sales but please also make sure that you do not abuse this kind of advantage in technology.

Are Salespeople Still Needed?

This question was asked to me recently in an interview, "with the dominance of the internet is the salesperson even needed anymore?" It might surprise you to hear my answer. Understand I have worked as a 'sales expert' for over twenty years, rewritten sales processes for entire industries, licensed customized sales processes for organizations, and written three books on selling.

Sales Meetings That Motivate

The purpose of a sales meeting is to motivate your people and get them prepared to focus on selling. All too often sales meetings become boring lectures, repetitive messages that really have nothing to do with selling your products, and then becomes a source of de-motivation rather than motivation and increased sales. Sales meetings that are unplanned are punishment for those that have to attend.

Sales meetings should be delivered every day and provide the team with information that gives them new hope and new solutions that will help them in increasing business. Most companies agree with daily sales meetings but then don't have them because they lack fresh and compelling content and soon find the meetings to be a waste of time. For sales meetings to be effective you must invest time and energy in making them interesting over and over again. The purposes of the meeting is not for the sake of a sales meeting but to: (1) Bring the team together and get cohesiveness as a selling team. (2) To motivate and provide the sales and management with hope of what is possible. (3) Prepare individual sales people with new techniques and solutions that will actually increase sales.

These meetings must be kept fresh, motivating, engage the audience and be upbeat. It's important that you don't waste your salespeoples' time, but also avoid overloading them with information that is just information. The meeting should be short, inspiring, provoking, positive and focused on SOLUTIONS! The key to almost any successful meeting is to make it interesting, useful, positive and short. Short means under twenty minutes.

Before you rally the troops for another sales meeting, consider some of the following ways to get the most out of your sales meetings:

a) Get the meeting off to a jump start and surprise your team with visual content that sets the stage and grabs their full attention. Use high impact video to make points, something that can really wake them up and get your team thinking. Here is an example of a wake up video called, You Can't Handle the Truth Sales Meeting. Don't just talk to people get their senses engaged, get them focused, and wakes them up! The major goal of the sales meeting is to offset the massive amounts of negative information your team has received in the last 24 hours from mass media.

b) Once you have their full attention then next focus on 'saving' business that was worked over the last days or weeks. The goal here is to get them thinking how we as a team can piece a transaction together and get the day started on a fast track.

c) Focus on the 'wins not the losses! Take a few minutes at every meeting to congratulate salespeople for any and all completed goals, closed deals, and successes. Praise reinforces positive behavior and encourages everyone to do well. Keep the discussion relevant and don't allow people to present problems unless they also have potential solutions.

Sales meetings should be daily, short, engaging, entertaining and interesting and focused on solutions and the positive not the negative. Your people are being trained whether you train them or not. The question is will you provide them with sales training daily or will you let the media train them. An effective sales meeting will motivate, entertain, engage and get your people focused on how to conquer sales. An effective sales meeting done on a daily basis will prove a great investment of time and energy when done correctly.

By: Grant Cardone (HuffingtonPost)

Features and Benefits

Basic Selling Lesson #2

Features and Benefits – What’s the big difference?

I remember my Sales Manager told me this before, “convert our product features into customer benefits and ultimately increase the number of productive calls you make in a day”.

Now I would like to rephrase what my Sales Manager said, “a product’s Feature can only describe or tell what the product is all about, but only custom-fit Benefits can convince the prospect to buy”. Of course, the features can certainly create a buyer’s interest but until a salesperson can convert that interest into custom-fit benefits, the buyer is still considered a prospect because he has not made up his mind into buying the product.

To make it simple, let’s define it this way – “Features only tell and custom-fit Benefits sell”.

Here are some examples

Features:

- has vitamins A & B

- automatic timer

- auto lock system

Translating this into benefits:

- Mr. Prospect our product is filled with vitamins A & B which will greatly make your kids stronger and healthier, therefore saving you cost for buying additional benefits (like vitamins or medicines).

- Mr. Prospect with the automatic timer settings in our air conditioner, you have the freedom to turn off the system by itself and then save electricity

- Mr. Prospect with our new auto lock system, you do not have to worry of leaving your car unlocked since you can choose a time delay for the automatic locking

Actually the great sales trainer Dick Gardner said it best, “features cost us money and benefits takes home the money”. While both are crucial for the sales process, the conversion of the features into benefits should be the main focus of a salesperson’s persuasion in the prospect’s mind.

Let me end this lesson by telling you a story.

Back when I was an Account Specialist for one of the biggest ice cream brands in the Philippines, I thought of getting a sideline to increase my monthly net earnings. During that early stage in my career, I already knew that being dependent in one income stream will not give me the kind of life I dreamed of.

On the weekends I joined an insurance company that sell investments, mutual funds, term-life insurance, health care, and death plans. I went there for three consecutive weekends to undergo training for different plan presentations. They taught us how to make a prospect’s list, how to get an appointment and etcetera. After that I was on my own to sell. Since I had a regular list of customers, thanks to my day job, I scheduled for an appointment with one of my closest customers who has an ice-cream shop (in the Philippines we call it a “suki customer”).

In my sales call, my presentation was superb. I was following what my sales insurance mentor taught me. I pushed for the higher benefit plans. I mentioned good examples and situations. I felt I had him in the palm of my hands but suddenly when I tried to close, he would not buy.

I got confused. He told me so many reasons why it was not good to buy, and one big reason he told me was “your products are good but I don’t think it can do anything for me”. When I heard those words, I immediately realized that I was not acting as a co-buyer to the customer.

It dawned on me that I was just presenting to him and mentioned only other people’s stories but I never really converted it to his personal Benefits. I knew then that I have to give him what he needs. Then I remembered this phrase “Features tell, Benefits sell”. So with that in mind, I immediately went back to the first stage of negotiation. I went through all the presentation again and this time I mentioned the features and custom-fit benefits that he would gain from it.

I ended up selling my first insurance sale, and gaining one important lesson that I will never forget.

Again it is this simple, “Features tell, Benefits Sell”.

Well that’s it for today. Join me again for my next coming post.

Dedicated to your selling success,

Sales Mentor TM

How to turn SOCIAL NETWORKING into sales!

Social networking tools like Face Book, Linked In and Twitter are not just social networking tools but should be used as ways to create relationships and create real sales. This is a whole new world that is exploding with sales opportunities and not just a way to find old college buddies. Social networking is for more than just making connections but for making sales! 

Go into this with the idea that you are going to use social networking to increase your contacts, get them thinking and talking about you and then covert those contacts into contracts! Unfortunately or fortunately depending on who you are, most people are just using this tool to entertain and waste time. 

Getting started is as simple as entering your email address into any of these sites, what you do with after that is what counts. Focus on what image you want to create and how to get people to see your site and the creative ideas of how to stay connected with those people. 

Getting to the right person at the right time with the right presentation is what creates the sale. And that is what these sites can and should do for you. With the economy much tighter it is critical that salespeople increase the number of opportunities they personally create and not wait for something to happen. Social networking tools are transforming the salesperson's sales efforts.

First, understand this is not a place to waste time and meander but to connect with those that can propel your business. When I use social networking I am looking to connect with those that can either promote my business or directly see and buy my products. If my old college mates can help me great then go after them but that should not be your primary purpose when using these tools.

Your Sales Mentor's Opinion:

Hi everyone, I got this post from Technorati. I think this is where the future is going. 

As salespeople we too should be looking to the future and be open to the changes even before it happens, so that we are always a step ahead. Although for now not many Filipinos take advantage of this social media sites (it is still a good site to keep in touch with friends by the way), but we too have to learn how to take advantage of this sites as one of our best selling areas in which we can use even for free. 

We can even open new accounts connected to, or related to the products/services we are selling, and inform a lot of possible prospects just by befriending them and adding getting our accounts added to their list of contacts.

The key here is on how to choose the prospects and to look for groups which you think will be interested in what you are selling. 

To continue reading the Article of Grant Cardone please click here.

    

Want to learn more about the internet and how to earn from it?

Meet my friend James Parmis and click his written name and subscribe to his blog. He will teach you the step by step process on how to earn online. 

Anyway that's it for our sales lesson update, hope you had fun reading my article.

Dedicated to your selling success,

Sale Mentor TM

Are you playing the competitor's game?

I'm not good at sitting idle.  So if I am stuck waiting for some reason, I get antsy.  To kill that time, I'll fire up my smart phone and play a game (or two) of Hearts.  In the game, by default I am player south.  (4 players sitting around a table, each designated by a direction.)

  

My arch nemesis is player north.  He is the shrewdest of the computerized players and if anyone is going to beat me, it's him.  (Stay with me, I promise there is a marketing message in here!)

I have played Hearts (usually with real people so don't feel too sorry for me!) for many years and I'm pretty good.  I have a sound strategy that has been time tested so I rarely need to vary from it.  But...the fact that north is good and is my most worthy opponent throws me off that track.

I find that I play differently when I am overly-conscious of trying to beat him in particular.  And in fact, the more I purposely change the way I play to thwart him....the more I lose. If I stay disciplined enough to play my own game my own way -- I rarely lose.

(Did you notice the marketing message I snuck in there?)

We all run the same risk in running our businesses and planning our marketing.  Way too many businesses invest too much time and energy worrying about what their competitor is doing.  Then, they change their own game plan to chase after the other guy -- emulating or trying to outdo.

I found this great site which discusses practical marketing strategies that will definitely help us improve our sales carriers and future business. 

This article is from Drew McLellan a top Dog McLellan Marketing Group. As a salesperson I have long understood that for us to improve we need to be completely open and aware of the new and current ideas that are available for us. Yet with this concept from Drew, we are reminded that we also need to "stick with our own guns" if we want to have our own cut of the total Marketshare. 

To continue reading Drew's article please click here.

I assure you Drew will give you great advice on your marketing endeavors.

Again see you next time. 

Dedicated to your selling success,

Sales Mentor TM

Weekly Philippines Sales Update - Export Sector

Future Plans on the Export Sector - A new Industry
A new export plan that will guide public and private sector efforts to grow the sector will likely focus on maintaining the Philippines’ market share as the global economy exits the downturn, officials yesterday said.


The 2011-2013 Philippine Export Development Plan is up for drafting starting today in a workshop to be led by the Export Development Council (EDC).


"For now we will just have to find programs to continue. It won’t be overly ambitious and will be instead more for market holding," EDC Executive Director Senen M. Perlada said in a telephone interview.


"We will only be drafting the framework and will await the imprimatur of the next administration," Mr. Perlada added, noting that a change of leaders would be due in June following the May national elections.


The 2008-2010 plan, he said, was based on the broad Medium-Term Philippine Development Plan. As there is yet a new medium-term road map in place, the new export industry road map will have to use earlier plans as bases in the meantime.


Sought for comment, EDC Vice-Chairman Sergio R. Ortiz-Luis, Jr., who represents the private sector, similarly said the new plan would likely echo the 2008-2010 version.


"It will be more or less the same, focusing on the same markets and winners," Mr. Ortiz-Luis said in a separate telephone interview.


The previous plan aimed to emphasize the country’s competitive advantages, analyze value chains to strengthen production, and bolster public-private sector partnership for export promotion and development activities.


It tagged the following products as the sector’s revenue streams: electronics, textiles and apparel, automotive products and parts, food, home decor, organic products, and construction materials. The export of construction and information-technology enabled services was likewise eyed.


Growth for the sector would have been achieved through product diversification, market expansion and the optimum use of trade agreements, the plan stated.


"We will revise it slightly because of what happened, the crisis. But it is a rolling plan," Mr. Ortiz-Luis said.


Also up on the agenda at the two-day workshop is a review of the EDC’s operations, Mr. Perlada said.


"Part of the workshop will be to revisit the council itself," he said.


Amid the global economic crisis, merchandise export sales fell by a quarter to $35.004 billion from January to November, according to latest official data. This came after sales flattened in 2008 to $46.332 billion.


The EDC has been in charge of vetting export promotion and development project proposals that proponents want funded from a P1-billion facility. The council had released just P11.6 million by end-2009, or roughly 1% of the fund, even as exporters railed for more support amid the economic downturn. - BusinessWorld



Jessica Anne D. Hermosa

Source

My Opinion

Being practical, I think Mr. Ortiz should really take into consideration what products we will get our revenue streams from.
Firstly.
I do not think that the world economy is back on its feet. When we were born we start to crawl, then slowly we walk, then we walk well, then we run, then learn to ride a bike and so on. We should be doing the same thing in our approach to export sector.
As a sales "evangelist", I have always taken in to heart to make realistic goals. We all know that improving the export gross yearly sales, will entail a lot of marketing and promotions. Just like in a sales recovering business, we look to our strengths to get back on our feet which is our cheap and quality labor, abundances in resources, and organic products (which is currently a great trend today in the world market).
Secondly.
EDC (Export Development Council) will not be able to handle this sector alone. With the presidential elections fast approaching, I implore all Filipinos to be vigilant in choosing a well economic oriented new president. Our new president will be one of the biggest keys (in the macroeconomic level) to improve our economy and hence improve the sales that many of us are trying to achieve.

In summary, I believe that the export sector will be the key source in which we will be able to grow the Philippines internal businesses and with no reason that is should be taken for granted. We as salespeople should also be aware of the current new trends in the market, and take advantage of it. As Warren Buffet says it - "the trend is you friend". Hence, it is within us to forecast on what we should improve in the future.

That's it for today. I hope you enjoyed my weekly Philippines sales update.


Dedicated to your selling success.

Sales Mentor TM

Basic Selling Lesson

If you want to sell anything, it has to start with this basic lesson.


“Our prospects will only buy when they believe our product/service can provide for them a need, a desire, or a want that they have.”

If you are serious on earning money from a sales career, whether you are currently an employee for an international company, just starting to sell for a multi-level direct selling or maybe pursuing the entrepreneurial path, this should be the Mindset that you should be following and taking into heart.
I believe that with this guideline alone, you as a salesperson already have a head start among others who just blankly follow what their managers tell them to do, which is just to sell.

Back when I was still a child, I remember I asked my father if he could buy me an acoustic guitar. His simple answer was “show me that you need it, and I will buy you one”. As an eleven year old, that didn’t really make sense to me but since I was really eager to learn to play music, I borrowed my friend's guitar and practice often until I could play a full-length song. Only then did my father surprised me and bought me new acoustic guitar.
With that example alone, we can evaluate that once we have provided the prospects need (in this case my father is the prospect), selling is definitely easy.

Like what Robert Kiyosaki said in his book Sales Dogs, “find out what the person needs and getting him to buy will be easier”.

A reminder to the corporate world:

I’ve seen many good companies in the Philippines that had superior products, yet they did not achieve their expectations with it because they were in the “wrong” market. They spend so much in marketing and promotions only to realize after a few years that they are positioning that product in an area where it has a weak affinity or appeal to the target market. Although I know that we learn best from our mistakes, yet corporate management should really take into consideration the feedback from the front liners who are the ones really marketing the product.

Going back with our selling lesson.
You as a salesperson already have an overview and even before approaching a prospect, you should have asked the question "does this prospect have a need, want, desire for my product?".
With that question alone, you can somehow foresee the possible objections that the prospect will throw at you. When we sell it is important that we have already started the selling process in our mind, with this we become persuasive in every level of the sales negotiation.

In a nutshell our job as a salesperson is to provide that need, that want, that desire. Or it can be to help the prospect to realize that they have that need, that want, and that desire. Jim Robbin says it well - "we become as a co-buyer for our prospect".

Now how do we do that? We show them the benefits and the features of what we are selling in which will be fit for their wants and needs.

This is what we will talk about on my next post.

That's it for today. Do not forget to leave your comments below.


Dedicated to you selling success,

Sales Mentor TM.

Who Should Gain the Most?

Before we go to the details on the selling process, I just want to emphasize a very important point that I have observed most Filipino salespeople lack.

“The Winner or the one that should gain the most should always be the customer.”

(I’m obviously assuming that the product you are selling is legitimate, is fairly priced, and will perform as expected).

The customer is KING and he should be treated as one. He is and will always be our number one priority. This has been my guide and the key to my continuous success in selling. Let’s face it my selling friend, our profession would not have survived this long if all Pinoy salespeople only focused on making themselves better.

During my early days as an Account Specialist (my hairline was not receding then and was really “macho”), I’ve seen how my fellow Specialists complain often about how our customers were gaining too much yet our commissions were not that high. We forget that all these years, the Sales Profession has always been booming because of the growing number of prospects we have; the Kings and the Queens. Thankfully, I wasn’t their kind so I was able to progress rather fast than most of my colleagues.

As your sales mentor, I have a responsibility to remind you that we should be giving more value on our customers than the monetary value we are receiving. This and only this will be the ultimate reason that we can build a long lasting relationship with our customers. In fact, we as a Sales Force should consider that our customers are the pillars of our growth and label them as our business-partners.

As the great sales trainer Zig Ziglar says, “You can have everything you want in life if you will just help enough people to get what they want”. In my own words, our initial intention should be to help meet the needs of our customers and not vice versa. We as salespeople must be by nature problem solvers, and thru our product/service, we should be able to provide our customers with what they really need so in return we will then get our desired results.

The customer is always the big winner – He is King!

That's it for today, join me again next time.

Dedicated to you selling success!

Sales Mentor TM

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Weekly Philippines Sales Update

As Promise here is my weekly update on the Philippine Market involving sales and possible growth in the business sector in which will open more opportunities for us who want to venture out in the entrepreneurial world (start preparing for that change, it is worth it!). Please read below for the article and of course on my opinion. :-)

Chilled Processed Food in the Philippines - new market report released


This Chilled Processed Food in the Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ? be
they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product Coverage: chilled/processed meats, fish and seafood, smoked fish and seafood, chilled lunch kits, chilled ready meals, chilled pizza, chilled soup, chilled/fresh pasta and chilled noodles

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the chilled processed food industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market?s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

You can get all this update through this source.

My opinion:

Over the years I have seen many local brands that have emerged in the chilled/processed meat sector, and I believe this niche should be given more attention not only by entrepreneurs but also our government. The fact that CDO and Virginia Foods Inc. are continuously improving in their volumes only indicates that our Pinoy brands can compete with other multi-national brands. Not only that their sales volumes are improving but our local players have also learned to compete with marketing and many sales initiated programs.
Secondly, there is a very big growth for this sector, specifically with the chilled fish meat or seafood. Selling efforts should be done so that we can ultimately dominate this sector. The fact that roughly 18% of us Filipinos are fishermen by profession already gives us an advantage over other countries. We must learn not only to sell our products but also the sell our country as a major player in the Chilled Process Meats sector.

Well that's it for today. I'll be back for more sales techniques for the coming days.
For a detailed analysis that you want to take please visit: www.companiesandmarkets.com.

Dedicated to your selling success!
Sales Mentor TM

I'm A Salesperson - Are you?

SALESPERSON. What does it really mean?

Wikipedia defined it as a person representing an organization or person in business.

Thesaurus offered a couple of synonyms like abettor, assignee, attorney, broker, commissioner, doer, executor, go-between, handler, negotiator, operator, proctor, promoter, salesperson.

Finally, the very dependable Mr. Webster defined salesperson as a person employed to sell merchandise (as to customers in a store or to customers that are visited).

Now for my highly intellectual definition (at least that’s the way my wife puts it).

Let’s break it into two parts.

Sales – a transaction involving a transfer or exchange of goods/services/merchandise that has an equivalent value to both parties often relating to a transfer of money.

Person – Human being/individual/someone/personality. Obviously we all know what a person is, unless you are a 3-yr old kid who hasn’t started school yet.

Add it up together and we’ll easily get the definition of a Salesperson which is an individual who ensures the proper and successful transaction of the exchange in goods with the equivalent money. In other words, he is the one who is doing the actual selling process (more on this on my next blogs) and bringing home the bacon for the company.

However, only a few people have discovered the fact that all of us have the ability to sell. In fact, in most of the routine things we do in a day, we are actually “selling”. We sell stories to our friends like gossiping about actors daily and trying to “persuade” them to believe us by using what we heard from Kris Aquino or Boy Abunda (like the change in love teams between Bea Alonzo/John Lloyd to Sarah Geronimo/John Lloyd). Like the way wives convince their husbands in buying stuff for the house (c’mon, when does an expensive vase became a necessity?) Or when we arrive home late, stinking like we just came out of a beer bath and still we painstakingly convince our wives that we just had a few drinks after work when in fact it took us an hour just to start the car. Heck, even our kids “sales talk” their way on us when they need a new Transformers toy that their classmates already have.

Personally, I consider selling as a day to day activity that it is almost how human life revolves. When we transfer our ideas to another person regardless if he receives it or not, it is already a kind of sales call.

My point - we are all Salespersons in our little way, we are just not that aware of it. But as long as there is an exchange of ideas, we are selling and we are earning whether it is a person’s trust, love, a toy, and for the common aspect of a Salesperson - money.

Well, that’s it for today. Be sure to leave your email addresses and click to follow button so you can get my newsletter updates.

That's it for today, I hope to hear from you in the future.

Dedicated to you selling success!

Sales Mentor TM

Let's Learn the art of Selling

Have you ever heard these following questions?

• Who is my Target Market?
• How can I reach my Target Forecast for this month? (It seems I just have a few days to go…)
• How can I get this customer to trust me?
• How can I improve my volume by not spending too much on programs and display allowances?
• Where can I grow my volume and develop a new niche?
• What are the local marketing and sales programs I can do to improve the businesses of my dealers and retailers?

If these are the kind of questions you think about daily, then we are currently in the same shoes – the Sales and Direct Marketing business.

I am writing this to you; to those sales people who have experienced the hardships, the happiness, the pain and as well as the great rewards of being a sales person.

Whether you are selling a popular product or trying to sales talk your mother to let you take her car to the party - I’ll be your online sales guide and sales mentor. Together, we will learn the scientific and proven techniques to effectively persuade our “customers” and have a blast practicing and applying what we have learned.

I welcome you all to this new way of learning to sell interactively, wherein we can all give our suggestions and reactions on what we feel is the most effective approach to increase our sales.

In my coming post, we will start with the basics and slowly progress to featuring different sales situations, the selling process, types of close, and many more. Also each month, I will also feature to you marketing initiated programs done by different companies (whether local or international) in which we will try to break it down into the details and establish their assumptions and it's effectiveness.

That's it for now, you will be hearing from me on the next coming days.

Dedicated to your selling success!

Sales Mentor Online