Friday, January 29, 2010

I'm A Salesperson - Are you?

SALESPERSON. What does it really mean?

Wikipedia defined it as a person representing an organization or person in business.

Thesaurus offered a couple of synonyms like abettor, assignee, attorney, broker, commissioner, doer, executor, go-between, handler, negotiator, operator, proctor, promoter, salesperson.

Finally, the very dependable Mr. Webster defined salesperson as a person employed to sell merchandise (as to customers in a store or to customers that are visited).

Now for my highly intellectual definition (at least that’s the way my wife puts it).

Let’s break it into two parts.

Sales – a transaction involving a transfer or exchange of goods/services/merchandise that has an equivalent value to both parties often relating to a transfer of money.

Person – Human being/individual/someone/personality. Obviously we all know what a person is, unless you are a 3-yr old kid who hasn’t started school yet.

Add it up together and we’ll easily get the definition of a Salesperson which is an individual who ensures the proper and successful transaction of the exchange in goods with the equivalent money. In other words, he is the one who is doing the actual selling process (more on this on my next blogs) and bringing home the bacon for the company.

However, only a few people have discovered the fact that all of us have the ability to sell. In fact, in most of the routine things we do in a day, we are actually “selling”. We sell stories to our friends like gossiping about actors daily and trying to “persuade” them to believe us by using what we heard from Kris Aquino or Boy Abunda (like the change in love teams between Bea Alonzo/John Lloyd to Sarah Geronimo/John Lloyd). Like the way wives convince their husbands in buying stuff for the house (c’mon, when does an expensive vase became a necessity?) Or when we arrive home late, stinking like we just came out of a beer bath and still we painstakingly convince our wives that we just had a few drinks after work when in fact it took us an hour just to start the car. Heck, even our kids “sales talk” their way on us when they need a new Transformers toy that their classmates already have.

Personally, I consider selling as a day to day activity that it is almost how human life revolves. When we transfer our ideas to another person regardless if he receives it or not, it is already a kind of sales call.

My point - we are all Salespersons in our little way, we are just not that aware of it. But as long as there is an exchange of ideas, we are selling and we are earning whether it is a person’s trust, love, a toy, and for the common aspect of a Salesperson - money.

Well, that’s it for today. Be sure to leave your email addresses and click to follow button so you can get my newsletter updates.

That's it for today, I hope to hear from you in the future.

Dedicated to you selling success!

Sales Mentor TM

Wednesday, January 27, 2010

Let's Learn the art of Selling

Have you ever heard these following questions?

  • Who is my Target Market?
  • How can I reach my Target Forecast for this month? (It seems I just have a few days to go…)
  • How can I get this customer to trust me?
  • How can I improve my volume by not spending too much on programs and display allowances?
  • Where can I grow my volume and develop a new niche?
  • What are the local marketing and sales programs I can do to improve the businesses of my dealers and retailers?

If these are the kind of questions you think about daily, then we are currently in the same shoes – the Sales and Direct Marketing business.

I am writing this to you; to those sales people who have experienced the hardships, the happiness, the pain and as well as the great rewards of being a sales person.

Whether you are selling a popular product or trying to sales talk your mother to let you take her car to the party - I’ll be your online sales guide and sales mentor. Together, we will learn the scientific and proven techniques to effectively persuade our “customers” and have a blast practicing and applying what we have learned.

I welcome you all to this new way of learning to sell interactively, wherein we can all give our suggestions and reactions on what we feel is the most effective approach to increase our sales.

In my coming post, we will start with the basics and slowly progress to featuring different sales situations, the selling process, types of close, and many more. Also each month, I will also feature to you marketing initiated programs done by different companies (whether local or international) in which we will try to break it down into the details and establish their assumptions and it's effectiveness.

That's it for now, you will be hearing from me on the next coming days.

Dedicated to your selling success!

Sales Mentor Online


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